ridgelinearchery.com
Concept designA dark, boxed storefront for a hunting and archery shop that sells gear and books range time.
For outdoor retail shops & outfitters
Websites that sell the outdoors.
I build custom websites for outdoor retail shops — so your gear looks as good online as it does on the shelf, and your shop feels like the trail your customers came for.
ELEV. 2,410 FT · BASECAMP FOR YOUR BRANDBuilt for gear shops, guide services & outfitters
What I do
What I actually build today
A custom website for your shop, and — if you need it — a direct connection to your distributor's inventory feed. More services will join this list as the business grows.
01
Website design & build
Fast, mobile-first websites made for outdoor retail — built to show off your gear and load in seconds.
02
Online store setup
Sell inventory online with a storefront that syncs with your shop and makes checkout effortless.
03
Distributor & inventory integration
Connect your site to a distributor or wholesale feed — including firearms-industry platforms like Gearfire and FLXPoint.
Pricing
One package. One price. No upsells.
Every project starts with a discovery call to confirm scope. Add-ons below are priced separately — only if you actually need them.
Everything included
Website build
$1,500
A complete, custom-built website for your shop — designed, launched, and set up to be found. One flat price, no tiers to decode.
- Unlimited pages
- Mobile-responsive design
- Product / catalog display
- Booking or contact forms
- Google Business Profile setup
- Analytics & Search Console setup
- Basic on-page SEO setup
- 3 rounds of revisions
- 30 days of post-launch support
- First 3 months of the Care Plan included
Add-ons
Specialized service
Distributor & Inventory Integration
From $2,000
Final price depends on distributor count and sync complexity
For shops that need their website connected to a distributor or wholesale inventory feed, so stock, pricing, and product data update automatically instead of by hand.
- Real-time or scheduled inventory sync
- Product catalog & pricing sync
- Gearfire, FLXPoint, Shopify & more
- Can be added to a new or existing site
Ongoing
Care Plan
$95 / month
Month to month, cancel anytime — first 3 months included with every build
Keep your site current after launch — updates, backups, security patches, and small content changes handled for you, so nothing goes stale mid-season.
- Software & security updates
- Regular backups
- Minor content changes
- Priority response on issues
The route
How I guide your shop from first call to launch.
A clear, four-stage climb — no jargon, no detours. You always know exactly where your project stands.
- 01Basecamp
Discovery
I learn your shop, your customers and your gear — then map out exactly what your site needs to do.
- 02Chart the route
Design
I design a site built around your brand, with a clear path from first click to checkout.
- 03The climb
Build & launch
I build it fast, polished and ready for search — then launch it and make sure everything runs clean.
- 04Summit
Support after launch
You get 30 days of post-launch support, plus an optional care plan for ongoing updates and backups.
Built for outdoor retail, and nothing else
I only work with outdoor retail. That focus shows.
100%
Focused on outdoor retail
3-5 weeks
Estimated kickoff-to-launch timeline
1:1
Direct owner support, no account reps
2026
Founded
I sell to these shops. Now I build for them.
When I was a kid, my uncle gave me a custom fishing rod I've never been able to part with — spending any time fishing I could get, and camping most weekends every summer, then and now. That's part of why Garman Outdoor Marketing Group exists: outdoor shops deserve a web presence built by someone who's actually worked inside their world, not a repainted template made for any small business. At my day job, I sell into the same hunting, fishing, camping, and hiking shops I want to build websites for, and I've connected distributor inventory to dealer websites through platforms like Gearfire and FLXPoint. I understand what's happening on both sides of the counter — the sales calls and the systems behind them — not just what a customer sees. Every project starts with listening, not a form.
Example work
A look at the kind of sites I build
These are concept designs for fictional shops, built to show range across the outdoor retail space — not live client projects yet.
driftlineflyco.com
Concept designA calm, editorial layout for a fly shop that sells tackle and books guided float trips.
timberlinetrailsupply.com
Concept designA bright, playful catalog page for a camping and hiking retailer with a deep product line.
FAQ
Common questions
Start your project
BASECAMP · NO COST · NO PRESSURELet's get your shop on the map.
Tell me about your outdoor retail business and where you want to go. I'll come back with a clear plan — usually within one business day.
Prefer email?kyle@garmanoutdoormarketinggroup.com